The Healthcare MSO Conference

Hosted by DealFlow Events

October 23, 2020

etc. Venues | New York City

The Largest Forum for Discussion of Management Services Organizations in Healthcare

Bringing together investors, physicians, and service providers for a day of networking and education.

Finally, a forum to share valuable ideas and discuss unique investment strategies in management services organizations.

The use of Management Services Organizations (MSOs) has grown in popularity across the healthcare landscape. While private equity investors are drawn to the highly fragmented field of medical services because of high profit margins and strong growth, physicians also see benefits in joining or creating their own MSO because of the move toward a value-based healthcare system where the MSO structure can improve patient care and create financial benefits.

The Healthcare MSO Conference hosted by DealFlow Events brings together investors, physicians, and service providers for a day of networking, education, and deal-making. We’ve developed a forum that aims to share valuable and unique ideas, while answering all the questions surrounding MSOs – including corporate finance structure, accounting, legal and regulatory, and operational issues.

Who’s Attending

This event draws investors, physicians, and service providers looking to grow their network and learn about the latest trends in finance, legal structures, and operational issues in healthcare MSOs.
  • Private Equity Investors
  • Investment Bankers
  • MSO Management Teams
  • Physicians Across Different Specialties
  • Law Firms
  • Practice Management at Healthcare Companies
  • Commercial Banks
  • Hospital Management Teams
  • Physician Compensation Consultants
  • Valuation Consultants
  • Deal Advisors & Business
  • Accounting & Financial
    Advisory Firms
  • Healthcare Lenders

Why You Should Attend

DealFlow events are widely recognized as the signature events in their respective markets. The Healthcare MSO Conference 2020 will bring together the leading professionals in the market.


Meet with other thought-leaders in the industry. You can count on the best networking during breaks and at the post-conference cocktail party to maximize your business development.

1-on-1 Meetings

This event offers a forum for privately scheduled meetings which you can coordinate using our event app.

Industry-Leading Presenters

The keynotes, panelists and presenters are thought leaders in the industry.


Discussion of trends, debt structures and strategies, timing considerations and financing options for emerging growth companies.

Videos from Last Year

Watch videos from speakers and panelists from last year's event.

Timely Topics and Innovative Programming

Great events begin with timely programming and exceptional speakers. That’s why we like to say, “The program always comes first.”

Here are just a few of the unique presentations and panel discussions we’re developing for The Healthcare MSO Conference 2020:

  • Understanding different MSO structures

  • Financial management of an MSO

  • Structuring private equity investments

  • Dealing with issues related to non-physician ownership

  • Joining an MSO vs. starting your own MSO

  • Regulatory compliance issues

  • The impact of healthcare reform legislation

  • How to structure a medical services business to make it ready for a sale

  • Governance and corporate control issues

  • How MSOs are lowering practice costs and improving reimbursement rates

  • How physicians can create their own MSO to leverage tax benefits

  • Understanding administrative services agreements, customary provisions and fees

  • How MSOs are benefiting hospitals

  • Understanding corporate practice of medicine, fee-splitting, Stark Law, and anti-kickback statutes

  • Best practices for accounting and audits

  • How MSO structures differ across various areas of medical services

  • Novel approaches using equity in both the medical company and management company to compensate physicians

  • How to create a corporate foundation that aligns the interests of physicians and other stakeholders

  • Valuation challenges in multi-site medical practices and what to expect at the time of sale

  • Comparison of medical MSOs and dental DSOs

  • Partial liquidity structures through a secondary sale of interests as opposed to an outright sale of the business

  • Why the “sub MSO structure” based on individual locations is growing in popularity

  • Overcoming bookkeeping challenges associated with running both cash and accrual-based accounting

  • What you should know about the capital-raising process before you take your deal to market

  • Preparing a pitch deck and financial statements at various stages of your deal

  • Understanding the key performance indicators (KPIs) that matter at both the medical company and management company

  • How the “consumerization of healthcare” is changing MSO strategy

  • Alternative structures using a “tech company” approach, especially for the tele-medicine business

Take Advantage of
The Early Registration Rate

Event Venue

etc. Venues

360 Madison Ave.
New York, NY 10017

Etc. Venues is conveniently located within walking distance of Grand Central Terminal, the Port Authority Bus Terminal, and Penn Station. This event will occupy the entire main floor to accommodate demand from attendees and sponsors.

etc. Venues | 306 Madison Ave. New York, NY

Event Gallery

See what happened last year


What our attendees have to say about us.

Ticket Pricing

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2019 Event Sponsors

Mobile App Sponsor


Lunch Sponsor

Elliott Sauter

Cocktail Reception Sponsor

Equality Health

Silver Sponsors

Nixon Peabody
CSG Partners

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Call us at (516) 876-8006 or email